About Alex Gibson
Let's Get Acquainted
The idea for this blog came out of my experiences with immersive technologies. Having taught marketing at TU Dublin for almost 30 years, and run an international conference in this space for nearly a decade, I have been convinced that the future of marketing is immersive.
Telling compelling brand stories, building paralllel brand virtual communities, and creating a massive audience in the Metaverse are what will put AR and VR at the centre of marketing this decade.
As a visitor here, you are part of a fantastic community. Please share your insights, successes and questions as a marketer who wants to fully exploit the opportunity immersive technology offers you to tell brand stories, better!
Thank you so much for being part of this community.
Alex Gibson
May, 2021.
